Best Loyalty Offers for Regular Betting Customers

While eye-catching sign-up offers grab the headlines, it’s the ongoing loyalty programs and promotions that truly reward regular betting new customer offers. These schemes are designed to acknowledge consistent play, offering a variety of perks that can significantly enhance a punter’s long-term value and betting experience.

For those who bet frequently, understanding and utilising these loyalty offers is key to maximising returns and feeling appreciated by your chosen bookmaker. As of June 2025, the landscape for customer loyalty is dynamic, with bookmakers continually refining their offerings.

What Constitutes a “Loyalty Offer”?

Loyalty offers for existing customers go beyond the initial welcome bonus. They are typically recurring promotions or structured programs that reward consistent betting activity. The most common forms include:

1. Free Bet Clubs: These are weekly promotions where customers receive a free bet for placing a certain amount of real money bets within a specific timeframe (e.g., “Bet £25, Get £5 Free Bet”). The value here is often in winnings from free bets being paid as cash.
2. Acca Insurance/Boosts: Offers that provide a refund (as a free bet) if one leg of your accumulator lets you down, or boost the winnings on successful accumulators. These are usually ongoing, not just for new customers.
3. Money Back Specials: Often tied to specific events or conditions (e.g., “Money back if your horse finishes second to the SP favourite,” “Money back if the football match ends 0-0”). These offer a form of protection on your stakes.
4. Price Boosts/Enhanced Odds: While some are daily, bookmakers often reserve exclusive or more generous price boosts for loyal customers or those opted into their reward schemes.
5. VIP Programmes/Tiers: For high-volume bettors, some bookmakers offer tiered VIP programs with benefits like dedicated account managers, exclusive bonuses, faster withdrawals, and even invitations to sporting events.
6. “Bet & Get” Reloads: Similar to welcome offers but for existing customers, where depositing or placing a qualifying bet within a promotional window earns a free bet or bonus.
7. Prize Draws & Competitions: Free-to-play games or prize draws that loyal customers can enter, often based on their betting activity, with cash prizes, free bets, or merchandise up for grabs.

Why Are Loyalty Offers Important for Regular Bettors?

• Sustained Value: They provide a continuous stream of extra value, turning regular betting into a more profitable or less risky endeavour.
• Reduced Variance: Offers like acca insurance or money-back specials can mitigate losses, smoothing out the ups and downs of betting.
• Enhanced Experience: Free bets allow you to try new markets or take higher-risk shots without using your own cash.
• Personalisation: Some loyalty schemes offer tailored rewards based on your betting preferences.
• Customer Appreciation: They show that the bookmaker values your ongoing business, fostering a stronger relationship.

Top UK Bookmakers for Loyalty Offers (June 2025)

Here are some of the key players renowned for their strong loyalty offerings:

1. Sky Bet:

   • Highlights: Their Sky Bet Club is a benchmark for free bet clubs. By simply staking £25 on any sport each week (at qualifying odds), customers typically receive a £5 free bet. The beauty lies in the simplicity and the fact that free bet winnings are paid as cash, making it incredibly valuable. They also offer flexible reward choices and a good tracking system for your progress.

2. Paddy Power:

   • Highlights: Paddy’s Rewards Club is highly dynamic, offering tiered rewards based on weekly activity (e.g., number of bets, total stake). Rewards can include free bets, Power Ups (odds boosts), and even “Surprise Bets.” Their free bet winnings are consistently paid as cash. They also excel with frequent “money back” specials and event-specific promotions.

3. bet365:

   • Highlights: While not always branded as a distinct “club,” bet365 consistently offers a vast array of ongoing promotions for existing customers. These include their Early Payout Offers for football and US sports (e.g., if your team goes 2 goals ahead, your bet is paid out early), Accumulator Bonuses (up to 70% extra on winning accas), and frequent Bet Boosts. Their focus is on core betting value and generous terms (e.g., Bet Credits winnings paid as cash).

4. William Hill:

   • Highlights: William Hill provides a robust suite of existing customer offers, including their “Odds Boost” feature (allowing you to choose a selection to boost daily), enhanced odds on popular markets, and various racing promotions like Best Odds Guaranteed (from 8 AM) and “Extra Places.” They also have loyalty-focused accumulator offers.

5. Betfred:

   • Highlights: Known as the “Bonus King,” Betfred lives up to its name with a wide range of loyalty offers. Their Double Delight & Hat-Trick Heaven (enhanced odds for first goalscorers) is a long-standing favourite, alongside various “money back” specials, “Goals Galore” coupons, and regular Free Bet Club style promotions. They also have a Virtual Weekly Rewards program for those interested.

6. BetVictor:

   • Highlights: BetVictor’s Loyalty Club typically rewards customers with a free bet for placing a set number of bets each week. They also frequently offer “Daily Odds Boosts” and have a “Guaranteed Prize Wheel” that can offer daily free bets or casino bonuses.

7. Ladbrokes & Coral:

   • Highlights: As sister companies, they often have similar loyalty offerings, including “Odds Boost” tokens, various racing promotions (BOG, Extra Places), and football-specific offers like “Acca Boosts” and “5-A-Side” (a unique bet builder game with potential free bets).

How to Make the Most of Loyalty Offers:

• Consolidate (Wisely): While it’s tempting to open accounts everywhere for welcome bonuses, focus your regular betting activity on 2-3 bookmakers with the best ongoing loyalty programs that suit your betting style.
• Read the T&Cs: Always understand the specific requirements (minimum stake, odds, bet types, expiry dates) for each loyalty offer before participating.
• Opt-In: Many Free Bet Clubs and weekly promotions require you to opt-in each week. Don’t miss out!
• Integrate with Your Strategy: Don’t chase offers for the sake of it. If you usually bet on football accumulators, look for bookmakers with strong Acca Insurance or Boosts. If you love horse racing, prioritise those with excellent BOG and Extra Place terms.
• Set Reminders: For weekly Free Bet Clubs, set a reminder to check your progress and opt-in before the qualifying period ends.
• Monitor Promotions Pages: Bookmakers update their promotions regularly. Check their dedicated offers pages and your email inboxes for new or enhanced loyalty rewards.

Ultimately, the best loyalty offers are those that align with your natural betting habits and genuinely add value to your experience. By choosing your bookmakers wisely and actively engaging with their loyalty programs, you can turn consistent betting into a more rewarding pursuit.