Nex-Invest Confirms Early-Stage €100M Bitcoin Investment—Now Among Top Institutional Holders

by Sophia

Strategic Bitcoin acquisition strengthens Nex-Invest’s position as a leading multi-asset trading platform in Europe

In a powerful move that underscores its conviction in long-term asset diversification, Nex-Invest, a trusted European platform for CFD, forex, stock, commodities, and cryptocurrency trading, has confirmed the execution of a €100 million institutional allocation into Bitcoin.

The allocation was made earlier this month at an average entry price of $16,200, positioning Nex-Invest among the top institutional holders of Bitcoin in Europe. This calculated move strengthens the firm’s crypto desk and signals growing internal demand for structured exposure to digital assets alongside more traditional financial instruments.

“This wasn’t a marketing move. This was a balance sheet decision,” said a senior Nex-Invest strategist. “The world is changing—and Nex-Invest is positioning at the core of that transition.”

Multi-Asset Strategy, Real Capital Commitment

While Nex-Invest is best known for its advanced CFD and forex trading platform, the firm has steadily expanded into the digital asset class with a focus on transparency, regulated access, and technical infrastructure.

The €100 million acquisition was structured through over-the-counter liquidity providers over several trading sessions in early November. The entire position was settled in cold storage and placed under institutional custody, ensuring no retail exposure and zero third-party withdrawal risk.

The position covers approximately 6,100 BTC, and the firm has indicated no plans to liquidate, with internal models treating Bitcoin as a core position alongside gold and macro hedges.

Crypto as a Core Asset Class

As part of its multi-asset offering, Nex-Invest has seen steady client interest in cryptocurrency markets. The firm’s BTC/USD and ETH/USD CFDs have become some of the most traded instruments on its platform in 2020, with volatility-driven momentum attracting both institutional and high-volume retail traders.

The decision to allocate €100M directly into Bitcoin reinforces Nex-Invest’s market positioning: not only as a trading venue, but as an institutional participant with long-term conviction.

“We’ve enabled our clients to trade crypto derivatives profitably. Now, we’re acting on the same conviction and locking in real capital,” the firm noted.

This approach elevates Nex-Invest beyond a platform provider—it becomes a market stakeholder with aligned interests.

Strategic Timing and Institutional Execution

The move came as Bitcoin hovered near key breakout levels. While many competitors hesitated or missed the entry, Nex-Invest moved decisively between November 3–7, 2020, completing the purchase before BTC surged toward $19,000.

The position was executed under direct board approval, supported by macroeconomic signals including:

  • Record stimulus across global central banks
  • Weakening fiat currency sentiment
  • Institutional inflows from hedge funds and corporations
  • Growing client demand for diversified, non-correlated assets

With the trade finalized, Nex-Invest has become one of the earliest regulated trading platforms in Europe to confirm a direct balance sheet position in Bitcoin.

Cold Storage Custody, No Exchange Exposure

The Bitcoin reserve is secured under a multi-layer custody protocol, including:

  • Multi-signature hardware key management
  • Air-gapped cold wallets
  • Physical jurisdiction diversification
  • Insurance-backed storage providers

None of the position is held on exchanges. The firm’s custody architecture exceeds regulatory standards and is audited by third-party firms for monthly reconciliation.

This structure reflects Nex-Invest’s institutional-grade approach, ensuring security and long-term asset control.

Nex-Invest: Building Credibility Through Action

While other firms have used crypto as a marketing hook, Nex-Invest has backed its product offering with real market activity. The €100M allocation places the company alongside U.S. and Asian players making aggressive moves into the crypto space—but with a distinctly European-regulated framework.

The company has already expanded its crypto offering to include:

  • Bitcoin, Ethereum, and Litecoin CFDs
  • 24/5 access with tight spreads and fast execution
  • EUR and USD trading accounts
  • Advanced order types for scalpers and macro traders
  • Professional leverage tiers

This announcement is expected to boost confidence among existing clients and attract new traders seeking a serious, secure, and crypto-capable multi-asset platform.

Looking Ahead

Nex-Invest has confirmed that this is the first of multiple phases in its digital asset strategy. Upcoming steps include:

  • Launching institutional-grade analytics for crypto CFD traders
  • Expanding available instruments to include new high-liquidity digital pairs
  • Hosting crypto market education sessions for professional clients
  • Scaling infrastructure to support increasing crypto order flow in 2021

“We don’t chase trends. We build strategy. The €100 million move is a message to the market—Nex-Invest is ready for the next financial era.”

About Nex-Invest

Nex-Invest AG is a Swiss-based financial trading platform offering access to CFDs, forex, equities, commodities, and cryptocurrencies. Designed for both professional and retail traders, Nex-Invest combines institutional-grade infrastructure with user-focused technology and regulatory discipline. The company is headquartered in Zurich and serves clients across the EU and Switzerland with multilingual support and advanced market access tools.

Nex-Invest (EU) Ltd is a limited company registered in Cyprus under company number HE 356877, and is authorized and regulated by the Cyprus Securities and Exchange Commission with License No. 362/18. Its registered office is at Nex Invest AG Pfingstweidstrasse 110 8005 Zurich Switzerland Nex-Invest ist ein Handelsname der Nex-Invest (EU) LTD.

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